Success Story

Transforming Payments: How Link Money Simplified Banking with Fastah

In digital payments, every second counts. For Link Money, an modern payments software company, the challenge was clear: create a payment experience so smooth that customers would glide through the process without hesitation.

Imagine a typical user trying to pay a bill. They're busy, slightly impatient, and don't want to scroll endlessly through a list of banks. This is where Link Money's Senior Director of Architecture & Payments, Amrit Patra, saw an opportunity to elevate the user experience.

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The Human Challenge

Link Money's Pay by Bank product was already saving businesses 70-80% on payment processing costs, but Amrit knew that saving money wasn't enough. The real magic would be in creating a payment journey so intuitive that customers would barely notice they were completing a transaction.

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The Moment of Discovery

Now, when a customer loads the payment screen, they're greeted with a curated list of banks most likely to be theirs. It's that magical "aha!" moment when they instantly spot their bank, reducing friction and increasing the likelihood of completing the transaction.

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Real-World Impact

"Within two days, we had Fastah live in production," Amrit recalls. "And it's been working reliably ever since." For a company processing payments across 3,500 banks, this seamless integration was nothing short of transformative.

The numbers tell a compelling story. By making bank selection more intuitive, Link Money has created a payment experience that feels less like a chore and more like a convenience. The Fastah API plus AWS Marketplace integration meant minimal technical and purchasing overhead, allowing the team to focus on what they do best: creating exceptional payment solutions.

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At Link Money, we process payments and link over 3,500 banks for our users. A smooth experience is critical, and IP geolocation helps us improve bank selection by automatically prioritizing relevant options based on user location.

We tried a couple of IP geolocation APIs before deciding on Fastah. The main reason for choosing it was the availability on AWS Marketplace, which made it easy to integrate and deploy. Within two days, we had Fastah live in production, and it’s been working reliably ever since. The API is fast, and we haven’t seen significant delays.

Overall, Fastah has helped us achieve our goal of making bank selection more intuitive for users, which in turn improves their experience. We look forward to continued use.

— Amrit Patra, Sr. Director of Engineering & Architecture, Link Money